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FOR EARLY-STAGE APPSEC FOUNDERS

Make your
AppSec product
easier to buy.

I review your product and sales motion the way security buyers do, then identify the one gap worth fixing first.

Request a 30-Minute Call

One call. One clear priority.

2× Fortune 10SIX-FIGURE-PLUS WINS
Nearly $10MIN APPSEC DEALS CLOSED
Startup exitLED SALES TO ACQUISITION
Animated AppSec market positioning mapA red AppSec startup point moves from hard to place toward the clear-choice quadrant and turns blue.IncumbentPlatformVendor ASpecialistVendor CVendor BKnown ToolVendor DSuiteYour startupYour startup COMMERCIAL LOSS CLOSED WON POC SHORTLIST TECHNICAL LOSS
TECHNICAL CONFIDENCE COMMERCIAL READINESS

SOUND FAMILIAR?

The POC “went well.” The decision never came.

“We already have SAST. Where exactly does this sit?”

Great demos. Deals go quiet in procurement.

If that is your deal, a sprint finds out why and fixes the first thing in the way.

APPSEC BUYER CLARITY SPRINT

Fix the first place your deal loses momentum.

This is a focused engagement, not a full GTM rebuild. I find where a live deal is losing momentum, rewrite the buyer narrative behind it, and ship one change into that deal. One sprint. One priority. One shipped change.

01 · INPUTS

Listen to the market.

Buyer calls, lost deals, your current website, and recent competitor releases.

02 · DECISION

Define the buyer narrative.

One category position, one ICP, and one message buyers should remember. Chosen with you at kickoff.

03 · SHIPPED CHANGE

Put it into the deal.

One buyer-narrative change plus one live-deal asset. Tested in a real evaluation.

A sprint runs at a fixed fee, quoted after the intro call.

No hourly billing, no retainer. Every sprint ships one buyer-narrative change — a homepage section, category framing, message house, or deck opening — plus one asset for the deal on the table.

YOUR FULL COMMERCIAL JOURNEY

Four stages. One is costing you the deal.

The sprint fixes one constraint. I look across all four stages to find it. Select a stage to see what breaks there and what ships.

ILLUSTRATIVE EXAMPLES · NOT CLIENT WORK

Selected stage: Make your story clear. Selected delivery: Homepage v2.

01

Make your story clear

Give buyers a simple way to understand what you are, who it is for, and why it is different.

EXAMPLE OUTPUT · ANNOTATED HOMEPAGE V2
rootlane.io
ROOTLANEPlatformWhy RootlaneResourcesBOOK A DEMO
ATTACK-PATH APPSECFix the exploitable risks developers can act on.

Connect findings to real exposure, give developers the context to remediate, and prove the fix.

SEE ROOTLANE IN ACTION
Critical attack pathEXPLOITABLE
InternetAPICustomer data
FIX VERIFIED · build #1842
01 CATEGORY02 PRODUCT PROOF
WHAT BREAKS HERE

Buyers place you in the wrong category, compare you with the wrong tools, or cannot repeat your value.

DELIVERY
Suphi Cankurt Suphi Cankurt APPSEC SANTA CONNECT ON LINKEDIN ↗

WHO YOU’RE WORKING WITH

I’ve sat on the seller’s side of the deals you’re trying to win.

Eight years selling AppSec: DAST at Netsparker and Invicti, then ASPM at Kondukto, where I led sales for three years through its exit to Invicti.

I'm regularly at Black Hat and OWASP events across the US and Europe, and AppSec Santa keeps me close to how products are positioned and compared today. That perspective shapes every sprint.

Reviews and rankings stay independent from consulting. Read the methodology

BEFORE YOU BOOK

Four questions founders ask first.

What does a sprint cost?

It’s a fixed-fee engagement, quoted after the intro call once the constraint and scope are clear. No hourly billing. No retainer.

What do I get from the free call?

A 30-minute read of where your deal stalls and one clear priority, whether or not we work together afterwards. No deck. No obligation.

What happens in a sprint?

I review the evidence, select one constraint with you at kickoff, and ship one buyer-narrative change plus one discovery, demo, POC, or proposal asset for a live deal. The narrative change is usually a homepage section, but it follows the constraint — not a fixed template.

Does consulting affect AppSec Santa rankings?

No. Reviews and rankings remain independent from consulting. That separation is the whole point of the methodology.

30-MINUTE FOUNDER CALL

Bring the deal that keeps stalling.

Tell me where evaluations lose momentum. I’ll help identify the first thing worth fixing.

  • 01Identify the stage losing momentum.
  • 02Leave with one clear next move.
  • 03No deck and no obligation.
NOT READY FOR A CALL? Get the weekly teardown →

I reply within one business day with a booking link. No deck. No obligation.